Marketing and Communications Executive

Role

• Lead the hotel’s social-media and digital-content activity, presenting its facilities, guest experiences and food-and-beverage offering while supporting audience engagement, brand positioning and commercial goals.

Social-media strategy and publishing

• Build and implement a strategy informed by competitor research, audience insights, platform developments and brand goals; define target audiences, messages, content themes and engagement opportunities.
• Manage and optimize hotel profiles, keeping them current and consistent with brand standards, and create, edit and publish daily photography, graphics, videos and short-form content.
• Coordinate editorial calendars, detailed production and distribution schedules with the social-media agency, and apply relevant emerging formats, features and practices.

Photography and video production

• Plan and capture food, drinks, restaurants, rooms, facilities, public areas, amenities, events, promotions and guest experiences; present culinary content in a way that conveys its quality and the dining experience.
• Produce lifestyle imagery reflecting the hotel’s identity and atmosphere, coordinate shoots with Food and Beverage, Conferences and Events and other teams, and maintain an organized digital asset library.
• Develop, film, edit and publish short videos covering dishes, drinks, services, facilities, events, promotions, behind-the-scenes activity and guest experiences.
• Use editing applications to add music, transitions, captions and graphics; adapt each video to its platform, format and audience, and proactively identify new content opportunities.

Engagement, performance and collaboration

• Monitor and moderate user-generated content under hotel policies, respond promptly and professionally to comments, messages and reviews, and coordinate appropriate responses to reputation concerns.
• Identify relevant influencers, creators, guests and other stakeholders and support engagement and collaboration opportunities.
• Track reach, engagement, audience growth, content performance and video views; prepare regular reports with practical recommendations, test new creative approaches and platforms, and benchmark against competitors and industry practice.
• Work with Marketing, Food and Beverage, Rooms, Events, Sales and the agency to support campaigns, promotions, activations and special occasions, identifying stories while maintaining consistent positioning, visual identity, tone and quality.

Experience and capabilities

• Demonstrated experience in social-media management, digital marketing, content creation or a related role; hospitality, hotel, tourism or lifestyle experience is preferred.
• Practical experience managing platforms and using analytics and reporting tools, with sound knowledge of social trends, formats, engagement and digital-marketing practices.
• Strong photography of food, hotel facilities, rooms, events and lifestyle experiences, plus videography and end-to-end short-form video production.
• Good graphic-design knowledge and proficiency in relevant photography, design and video-editing applications.
• Fluent written and spoken Arabic and English, with strong communication, copywriting and storytelling skills.
• Creativity, careful visual presentation and attention to detail, strong organization and follow-through, and the ability to work independently and across departments.
• Ability to handle pressure, deadlines and multiple priorities with minimal supervision; initiative, a focus on results and sound problem-solving.
• Effective relationships with colleagues, partners, guests and customers, and flexibility for occasional evenings, weekends or holidays around hotel operations, events and content opportunities.

Location and application

• InterContinental Amman Jordan, Amman, Jordan. Full-time employment.
• Apply through the hotel’s official recruitment portal using an email address and the job-specific application steps.