Head of Marketing - Avertra

Lead Avertra marketing in Amman, shaping brand strategy, product positioning, integrated campaigns and responsible AI-enabled workflows.

Brand and product positioning

• Develop brand strategy, positioning and narrative under company goals, governing voice, visual identity, messages and current brand-hub resources across teams and regions.
• Shape go-to-market narratives for MiCustomer, including MiPortal, MiAgent and MiComm, and Digital Experience Services, translating technical offers for utilities and regulated customer-centric sectors.
• Produce and govern brochures, presentations and whitepapers supporting sales and marketing.

Campaigns, innovation and team

• Partner with the CEO on twice-yearly campaign strategies and quarterly roadmaps, leading integrated channels to generate awareness and qualified pipeline.
• Manage content calendars and the website with technical teams and measure performance, impact and ROI against agreed targets.
• Build workflows using AI in creation, validation, approval, launch and personalization; pilot and scale tools under standards protecting quality and brand integrity.
• Develop thought leadership in AI, digital transformation and human-centred innovation and equip employees as brand ambassadors.
• Lead event selection, messaging and delivery, using user groups, surveys and feedback; mentor creative/marketing staff and develop consistent templates and toolkits.

Qualifications

• A bachelor’s in marketing, communications, branding, business or related; a master’s is advantageous.
• Ten or more years in brand strategy, marketing or communications, including leadership, proven brand/product positioning and integrated campaigns with measurable returns.
• Practical AI adoption, storytelling, technical simplification, strategic and hands-on execution, stakeholder collaboration and excellent communication.
• Enterprise SaaS or consulting marketing, utilities/energy/public-sector/digital-transformation familiarity, AI marketing expertise, go-to-market or commercial strategy and multilingual ability are preferred.

Work details

• One full-time Amman vacancy with no specified pay; apply through Avertra’s Bayt advertisement.