Marketing Manager - Fashion Retail

A multi-brand retail group in Amman seeks a Marketing Manager to lead campaigns, e-commerce, CRM, loyalty and visual merchandising.

Scope and campaigns

• Lead marketing, digital commerce and brand communications, reporting to the Commercial Director and working alongside the Brand Manager.
• Build annual and seasonal multichannel calendars aligned with promotions and commercial targets, increasing footfall, online conversion, awareness and customer lifetime value.
• Manage advertising, social media, influencers, PR, store openings and mall partnerships, including recovery initiatives for weaker brands.
• Own the consolidated marketing budget and measure campaign return, acquisition cost and visitor traffic.

Digital commerce and customer experience

• Oversee web, social and paid media within franchisor guidelines, owning online product presentation, merchandising, user journeys and conversion optimization.
• Coordinate platform reliability with IT, fulfillment with Operations and inventory alignment with Brand Managers.
• Manage customer databases, loyalty and personalized CRM/WhatsApp campaigns to improve repeat purchasing and lifetime value.
• Monitor consumer behaviour, retail trends and competitors to refine brand positioning.
• Set visual-merchandising standards, lead window and campaign installations and compliance audits, and maintain daily store readiness with area and store managers.

Leadership and partnerships

• Coordinate with international brand marketing teams, adapt global assets locally, administer co-operative marketing funds and submit performance evidence.
• Manage creative, media-buying and PR agencies and evaluate the Digital Coordinator and visual-merchandising team.
• Present monthly dashboards covering ROI, footfall, CRM growth and visual compliance.

Qualifications and terms

• 6–8 or more years in marketing leadership, ideally multi-brand retail, fashion or franchise operations.
• Relevant bachelor’s degree in marketing or business; an MBA is preferred.
• Proven digital-commerce and loyalty delivery, visual-merchandising or international-franchise expertise, and strong budget, ROI and agency management.
• Jordan/Levant retail knowledge is preferred. Native-level Arabic and fluent English are mandatory.
• Amman; five working days; advertised amount JOD 2,300, with payment frequency unstated. Reference SJOR-156.
• The end employer is unnamed. Posted 20 September 2026 with no disclosed deadline. Apply through the original vacancy form.